Brand Strategy

Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers and brand enthusiasts originally thought that Facebook, YouTube and Twitter...

26 October, 2021 /

A lot of people think branding is a logo but that couldn’t be farther from the truth. It is not the logo; the brand is a STOREHOUSE of trust. Forget about...

02 September, 2021 /
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