Author: CO

It is the drive to create something great a quality you are born with, or is it something you develop over time? It seems to me that the urge to...

Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers and brand enthusiasts originally thought that Facebook, YouTube and Twitter...

True leaders both know and communicate their values openly with the people they lead, creating an atmosphere of certainty and trust. True leaders have integrity. Integrity is the very core...

A lot of people think branding is a logo but that couldn’t be farther from the truth. It is not the logo; the brand is a STOREHOUSE of trust. Forget about...

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