Successful brands create and sustain a strong, positive and lasting impression in the mind of consumers.
These Brands provide external cues to taste, design and performance if developed and managed properly. They also convey positive or negative messages about a product, along with indicating the company or service to the consumer, which is a direct result of past advertising, promotion and product reputation.
The CharlesO’Tudor #BrandsToWatch2017 nominees were carefully selected based on their individual efforts at remaining top of the mind in their operational spheres.
They are recognizable distinct and possess a Psychological Trigger or Stimulus that creates an association with Value, Quality and Prestige.
The aim is to encourage Excellence and recognize Distinct Performance.
I have been inundated with mails,calls and messages on the rationale and processes that gave birth to this list. For some, they were worried about the non inclusion of their brands.
For the records, this list was spurred by the following:
Going forward The BrandCouncil would focus on #CorporateBrandsToWatch2017 next.
The processes for nominations would be announced soon.