Personal Brands To Watch 2017

The 12 Pillars of Competitiveness
December 6, 2016
Brands To Watch 2017 Nominations
February 3, 2017
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Personal Brands To Watch 2017

Successful brands create and sustain a strong, positive and lasting impression in the mind of consumers.

These Brands provide external cues to taste, design and performance if developed and managed properly. They also convey positive or negative messages about a product, along with indicating the company or service to the consumer, which is a direct result of past advertising, promotion and product reputation.

The CharlesO’Tudor #BrandsToWatch2017 nominees were carefully selected based on their individual efforts at remaining top of the mind in their operational spheres.

They are recognizable distinct and possess a Psychological Trigger or Stimulus that creates an association with Value, Quality and Prestige.

The aim is to encourage Excellence and recognize Distinct Performance.

Brands To Watch 2017

The Global List: Lanre Olusola, Olakunle Soriyan, Peace Anyiam Osigwe, Ayo Makun, Richard Mofe Damijo, Alibaba Akpobome, Betty Irabor, Uche Nnaji, Chude Jideonwo, Debola Williams, Temilade Osinfade, Steve BabaEko, Segun Agbaje, Ladi Balogun, Audu Maikori, Mai Atafo, Ifeoma Williams, Ubi Franklin, Tewa Onasanya, Remi Dairo, Lilian Imoni, Kadiri Zuberu, Alex Okoroji, Uwaoma Eizu, Mitchell Elegbe, Philip Asuquo, Omawumi Ogbe, Steve Harris, WaleSAX, Obbi Ezike, Tayo Abobarin, Bamigbola Taye, Emem Daniel, Steve David, Kehinde Ruth Onasoga.

Top 5: Ladi Balogun, Olakunle Soriyan, Lanre Olusola, Mitchell Elegbe, Segun Agbaje.

I have been inundated with mails,calls and messages on the rationale and processes that gave birth to this list. For some, they were worried about the non inclusion of their brands.

For the records, this list was spurred by the following:

  • Top-of-mind Recall
  • Impact
  • Creativity
  • Ability to remain relevant and consistent inspite of the prevailing economic climes.

Going forward The BrandCouncil would focus on #CorporateBrandsToWatch2017 next.

The processes for nominations would be announced soon.

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